" It's [WILLFUL] product line has since expanded to include handwoven wool rugs, throw pillows, tea towels, and cast-resin kitchen utensils - all featuring Jensen's signer bright colors." -MIDWEST HOME MAGAZINE August 2017

" It's [WILLFUL] product line has since expanded to include handwoven wool rugs, throw pillows, tea towels, and cast-resin kitchen utensils - all featuring Jensen's signer bright colors." -MIDWEST HOME MAGAZINE August 2017

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"Best combination of pretty and practical" -MIDWEST HOME MAGAZINE print June/July 2013

 

 "Material of the Moment"  (handmade resin salad servers) Fall 2017  - DOMINO MAGAZINE

"Material of the Moment"  (handmade resin salad servers) Fall 2017  - DOMINO MAGAZINE

 "Color Dipped bowls add pops of color to the open shelves." In celebrity chef Marc Murphy's home kitchen. -FOOD NETWORK MAGAZINE March 2017

"Color Dipped bowls add pops of color to the open shelves." In celebrity chef Marc Murphy's home kitchen. -FOOD NETWORK MAGAZINE March 2017

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Made in the USA "The best kitchen products marry utility with elegance.  Minneapolis-based Araya Jensen's rubber-dipped wood bowls are no exception." -DWELL MAGAZINE  print May 2015

 

 

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Young Entrepreneurs "I took community ed classes, watched YouTube videos and read business books and taught myself everything from designing my own website to product photography." -MINNESOTA BUSINESS MAGAZINE  print August 2015

 

 "Humble, hardworking cooking spoons don't get the love they deserve" December 2017/ January 2018 -BON APPETIT MAGAZINE

"Humble, hardworking cooking spoons don't get the love they deserve" December 2017/ January 2018 -BON APPETIT MAGAZINE

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"Along with nature, I’m always thinking about necessity and functionality. I was a kitchen and bath designer in my previous career; I’ve always appreciated the intersection of design and practical use." - ETSY 2014

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Local Flavor - The goods "Midwestern must-haves." -EPICURIOUS MAGAZINE  print

  Summer 2014